ONCE UPON A TIME...
After a two-year hiatus, where key pillars of the music industry were disrupted – especially live events - Coca‑Cola™ is bringing together the unexpected and unconventional to bring fans closer to unforgettable music experiences.
Coca‑Cola™ kicked off its Real Magic with one of the most beautiful festivals in the world: Tomorrowland. During this special edition of Tomorrowland 2022 more than 600,000 visitors from 200 countries coming will experience the time of their lives for 3 weekends of Love, Unity & Magic.
Coca-Cola™ and Tomorrowland share common values
✨ fun love unity and magic ✨
We wanted to give Tomorrowland fans from all over the world a warm welcoming with an extraordinary experience when arriving in Brussels.
Our motto at Mediafield is to colour people's lives in extraordinary ways.
Coke and Tomorrowland asked us to be as creative as possible and this is what came out of the crazy brains of the artists and team we put on this challenge.
Coke and Tomorrowland asked us to be as creative as possible and this is what came out of the crazy brains of the artists and team we put on this challenge.
A couple of street artists ( Koen Deweerdt , Matthew Dawn and Suarez Murals ) recreated one of the most iconic scenes from the legendary festival. The always over impressing main stage, the crowd, and people showing their flags and the Tomorrowland unity symbol.
At night with projection mapping the whole scene and mural was brought to life with spectacular visuals from Tomorrowland, showing the lightshow, the led screens, the fireworks, the butterflies, and the Coca‑Cola™ logo.
Creating an unforgettable shared experience for the People of Tomorrow and from Brussels.
This is a world first Magical Mural + Beaming during 28 days with 7 build-up days of teasing towards the first opening weekend of Tomorrowland and followed by 21 days of action to the full extent of the festival. It covers a surface of more than 200m2 and generates more than 1 million contacts just walking by.
As we are responsible for the generation of Tomorrow and respect each other and Mother Nature, the painted mural surface helps purifying the air, with the same NO2 purifying effect as 200 mature trees, leaving the air of Brussels fresher and cleaner.
Here is the juice that came up of all brains 🧠
Live Today, Love Tomorrow,
Unite Forever
📍 Av P Henri Spaak, 1060 Saint-Gillis, Brussels
☀️ DAY MODE
🌙 NIGHT MODE
🎬 Okay everybody quiet on the set
and that's a wrap 👏🏻
